client - heels agency industry - work & play trends project - social content & branding
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client brief - digital business, fashion & lifestyle publication.
home page brief - highlight inspirational articles, startups & events.
target market - business & individuals looking for info/inspo.
brand purpose - advocate for business & personal growth.
brand focus - practical information & inspiration.
brand feel - sharp, stylish, modern and resourceful.
brand benefits - encourage expansion & change.
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