client - heels agency   industry - work & play trends   project - social content & branding

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client brief - digital business, fashion & lifestyle publication.

home page brief - highlight inspirational articles, startups & events.

target market - business & individuals looking for info/inspo.

brand purpose - advocate for business & personal growth.

brand focus - practical information & inspiration.

brand feel - sharp, stylish, modern and resourceful.

brand benefits - encourage expansion & change.

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