Respect by Soodox, a recent addition to the esteemed Soodox Pharmaceuticals brand headquartered in Sydney, introduces a pioneering organic, chemical-free feminine hygiene range. Our collaboration with Soodox played a significant role in actualising the founder's vision from product conception to market launch. With an unwavering commitment to precision, we meticulously facilitated the seamless introduction of the new product line and ensured unified branding across all platforms. This involved seamlessly integrating the innovative range into the new custom designed Soodox website, curating engaging social media content, diligently managing accounts and media outreach, producing impactful promotional materials, and also handling all product images and information. Through concerted efforts, we cultivated a compelling brand identity that effectively engages and captivates its target audience.
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Inspiration
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Brand Styling
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Marketing Collateral
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Custom-designed flyer, showcasing a QR code that simplifies joining the exclusive Soodox community. Users simply scan to unlock fantastic offers and exciting promotions. With consistent branding colours and visuals, paired with friendly prompts, this flyer allows for swift brand recognition and connection. It's not just about linking up; it's about rewarding loyal supporters, building brand awareness, and growing the business collaboratively.
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Shopify Website
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In this custom Shopify website design, we've given the mother brand 'Soodox' a fresh new look while seamlessly integrating 'Respect by Soodox' organic period products. Balancing the broader market of 'Soodox Pain Relief' with the specific needs of 'Respect by Soodox' was challenging, but we've struck the perfect compromise. The revamped site features sleek design, intuitive navigation, and vibrant visuals to engage both existing and new customers. Whether you're seeking pain relief or eco-friendly period products, the Soodox website caters to all, inviting everyone to join them on this journey of health, wellness, and sustainability.
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Hit link to view Soodox website details.
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Shopify Product Pages
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Embarking from scratch with a brand-new website and unveiling an exciting feminine hygiene range, we placed a premium on cohesive visuals and captivating content. To ensure consistency across the brand and website, we photographed all products in-house and provided all images. Additionally, we created all copy, including product descriptions and website content, meticulously conveying the unique message of each product and the overarching brand ethos. This hands-on approach guaranteed a seamless experience for our clients audience, showcasing their commitment to quality and authenticity.
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Marketing Collateral
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We put our creativity to work in designing the custom period undies wash bag, infusing it with the concept of 'Respect' for both your body and the environment. Our message, 'Give' & 'Get' Respect, emphasises a reciprocal exchange: when you show respect to your body or the environment, you receive it back in return.
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Social Media
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In managing Respect by Soodox's social media presence, we adopted a tailored strategy by crafting custom-designed social posts, content, reels, paid promos, and collaborating with influencers. This meticulous approach ensured uniform messaging across all platforms, while upholding the distinctive Soodox brand identity and captivating our client's audience effectively.
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Social Content
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Our original social post strategy leading up to the launch of the Respect by Soodox feminine hygiene range was focused on creating a community where women could come together to discuss all things related to periods, health, and life. We aimed to initiate conversations around this topic and establish a space where Respect by Soodox could seamlessly integrate into the narrative once it was ready to be launched.
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Social Media
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To mark the launch of Respect by Soodox organic period products in the marketplace, we revamped the social media approach to align with the package design, incorporating hotter pinks, deeper blues, warm yellows, and a mix of bolder colours. We maintained the established community where women gather to discuss all things girly, including periods, health, and lifestyle. The posts showcased the new products, highlighting their features, along with offering useful and fun tips and facts, as well as lifestyle advice. We produced new images and reels for content creation, all handled in-house, from shooting to editing, content creation, posting, and media management.
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Media Management
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We meticulously tailored the content for each platform, custom-sizing it to fit seamlessly while upholding consistent branding throughout. This meticulous approach ensured that our client's posts maintained high quality and stayed true to the brand's image and ethos across all channels.
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Social Posts
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By intricately weaving diverse representations of the product and integrating interactive elements, inclusivity and engagement flourish. Clear messaging prompts viewers to actively engage and explore the product's benefits, nurturing a strong connection with the brand. This holistic approach not only champions respect but also cultivates meaningful interaction and dialogue within the community, enriching the overall experience.
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Brand Board
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We developed a brand board from the outset because it's crucial for capturing key brand elements like colours, packaging, collateral, and social media presence, ensuring a cohesive direction for the brand's journey. Even though we didn't have all the information initially, it provided a clear vision to adapt and update as needed, keeping the brand on track.
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Shopify Website
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The Respect by Soodox feminine hygiene range was seamlessly integrated into the mother brand's new website, 'Soodox', showcasing the new organic period products while also highlighting the pain relief and natural healing products and ethos of the brand. It's a wonderful culmination of combining feminine care with holistic wellness, providing a comprehensive solution for our customers' needs.
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Hit link to view Soodox website details.
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Shopify Website
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Take a quick peek at the Soodox Shopify website featuring the Respect by Soodox feminine hygiene range through the link below.
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Collaborating with Soodox's founder, Shida, and her team to revitalise the Soodox brand and introduce Respect by Soodox has been an invigorating journey. Explore the latest offerings on the revamped Soodox website, featuring a diverse range of naturally infused pain relief products alongside their newest addition: the Respect by Soodox feminine hygiene range. This line includes organic tampons, pads, natural cotton period undies, and period wash, all meticulously crafted to prioritise both your body's well-being and environmental sustainability. Discover these innovative collections and shop now at www.soodox.com to experience the difference today. Click the link to view Soodox edits.
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