Soodox, a leading Sydney-based pharmaceutical brand, embarked on an extensive custom rebranding journey. This involved a complete transformation of their digital and print presence, including the launch of a new Shopify website, revitalised social media channels, and updated promotional materials. We led the redesign of their website from scratch, meticulously crafting every detail from fonts, colours, and layout to creating new professional product content images in-house. Additionally, we managed the ongoing maintenance of their social media accounts on platforms such as Facebook and Instagram, ensuring consistent branding and compelling content. The outcome is a fresh and contemporary aesthetic that perfectly aligns with Soodox's new brand direction, providing users with a superior end-user experience across all platforms.
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Inspiration
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Brand Styling
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Shopify Website
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Custom Shopify website design with a welcoming feel to elevate the esteemed Soodox Pain Relief brand. Embracing a fresh and clean aesthetic, the design seamlessly incorporates the new feminine hygiene range, Respect by Soodox, featuring organic period products. We enrich the end-user experience through our comprehensive in-house services, which include high-quality product shots, detailed descriptions, and captivating website content.
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Social Media
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In managing Soodox's social media presence, we adopted a tailored strategy by crafting custom-designed social posts, content, reels, sponsored ads and more. This meticulous approach ensured uniform messaging across all platforms, while upholding the distinctive Soodox brand identity and captivating our client's audience effectively.
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Social Posts
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To mark the fresh re-launch of Soodox pain relief products, we revamped the social media approach to align with the new website's modern look. This included incorporating modern clean, earthy tones, along with bold colours from our package designs. We maintained the established community where both women and men gather to discuss health-related topics such as aches, pains, wellness, and lifestyle. The posts now focus on showcasing pain relief and sanitising products, highlighting their features, and offering useful tips, fun facts, and lifestyle advice. Additionally, we produced new images and reels in-house, handling everything from shooting to editing, content creation, posting, and media management.
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Social Posts
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By intricately weaving diverse representations of the product and integrating interactive elements, inclusivity and engagement flourish. Clear messaging prompts viewers to actively engage and explore the product's benefits, nurturing a strong connection with the brand. This holistic approach not only champions respect but also cultivates meaningful interaction and dialogue within the community, enriching the overall experience.
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Media Management
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We meticulously tailored the content for each platform, custom-sizing it to fit seamlessly while upholding consistent branding throughout. This meticulous approach ensured that our client's posts maintained high quality and stayed true to the brand's image and ethos across all channels.
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Email Signature
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We designed personalised email signatures for Soodox key staff members, along with a standardised customer service email template accessible to all team members. These signatures feature essential contact information while also showcasing the product benefits, new releases, special promotions, and more. Through these signatures, our aim is to distinctly communicate the Soodox brand identity, values, and offerings to customers and any inquiries, ensuring clarity and effectiveness in communication.
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Shopify Website
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The new Soodox website now prominently features all of Soodox's offerings, ranging from pain relief creams and heat packs to sanitising products and hand wash, among others. Moreover, the seamless integration of the new Respect by Soodox feminine hygiene range into the main brand's website amplifies its appeal. This integration allows for the showcasing of organic period products alongside the brand's signature pain relief and natural healing products, encapsulating the holistic ethos of Soodox. It's a remarkable fusion of feminine care with holistic wellness, offering our customers a comprehensive solution to their diverse needs.
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Shopify Website
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Take a quick peek at the Soodox Shopify website featuring the Respect by Soodox feminine hygiene range through the link below.
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Collaborating with Soodox's founder, Shida, and her team to revitalise the Soodox brand and introduce Respect by Soodox has been an invigorating journey. Explore the latest offerings on the revamped Soodox website, featuring a diverse range of naturally infused pain relief products alongside their newest addition: the Respect by Soodox feminine hygiene range. This line includes organic tampons, pads, natural cotton period undies, and period wash, all meticulously crafted to prioritise both your body's well-being and environmental sustainability. Discover these innovative collections and shop now at www.soodox.com to experience the difference today. Click the link to view Respect by Soodox edits.
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